TikTok, the immensely popular video-sharing platform, is currently experimenting with an extended video feature, allowing users in select regions to upload 15-minute videos. This development marks an expansion of the previous 10-minute video limit, underlining TikTok’s evolution from short-form content to a more diverse content hub.
Social media consultant Matt Navarra was among the first to spot this feature. It not only increases the video length but also enables users to upload videos seamlessly from both the mobile app and desktop, enhancing accessibility and flexibility.
While TikTok initially gained fame as a platform for short, snappy videos, it has been steadily incorporating long-form content. In February 2022, the platform upped its video limit from three to 10 minutes, effectively opening doors for creators to share in-depth content. Before that, TikTok was predominantly known for its 60-second videos.
This move towards longer videos has exciting implications for creators. It allows them to share a wider range of content, from detailed food recipes and beauty tutorials to elaborate comedy sketches. Gone are the days of worrying about cramming everything into a short clip; now, creators can delve deeper into their subject matter.
The competition between TikTok and YouTube is becoming increasingly evident. Both platforms are vying for the attention of creators and viewers in the long-form video space. This rivalry has extended to the introduction of horizontal screen viewing on TikTok, further intensifying the competition.
While TikTok has acknowledged the testing of this new feature, there’s no official word on whether it will be rolled out universally. Users are eagerly awaiting the platform’s decision on the fate of these extended videos, which could significantly reshape the content landscape on TikTok.