After experiencing a slight decline in daily active users in 2021, Facebook has made a remarkable comeback, surpassing a milestone by reaching over 3 billion monthly active users. This means that more than 40% of the world’s population is now using the platform.
Meta’s recent quarterly report reveals that its total user base, which includes WhatsApp, Instagram, Messenger, and Threads, has reached an astonishing 3.88 billion monthly active users, accounting for nearly half of the world’s population.
In addition to the impressive monthly figures, Facebook has also seen growth in daily active users, with the number now standing at 2.064 billion, up from 2.037 billion in the previous quarter.
This surge in popularity can be attributed to Facebook’s introduction of “reels,” a short video feature akin to TikTok, which has been extensively promoted on both Facebook and Instagram, despite facing criticism at times.
Mark Zuckerberg, the CEO and founder of Meta, expressed his excitement about the company’s future roadmap, citing unprecedented growth and a higher-than-expected number of daily returning users.
As part of its efforts to stay competitive in the social media industry, Meta launched a new microblogging app called “Threads,” which gained an impressive 100 million users within just a week. Now, the company is focused on retaining and increasing the user base for this new application.