Twitter has rolled out a new feature designed to compensate creators by sharing ad revenue generated from advertisements displayed in responses to their tweets. To qualify for payments, users must be subscribed to Twitter Blue or affiliated with verified organizations. Additionally, they must have garnered at least 5 million tweet impressions in the past three months and meet the human review standards for Creator Monetization. Furthermore, a minimum of 10,000 followers must be maintained, with at least 25 tweets posted within a 30-day period.
According to Twitter CEO Elon Musk, the initial round of payments will amount to $5 million, accumulating cumulatively since February. All payments will be facilitated through Stripe, a popular online payment platform. Notably, content creators on Twitter have already received substantial sums, with some earning upwards of $25,000. One writer, Brian Krassenstein, disclosed that Twitter had paid him a total of $24,305, having amassed a total following of 750,000 users.
While the exact formula for calculating revenue distribution remains undisclosed, it is clear that the program has been successful in generating significant payouts. In fact, one highly popular Twitter account, dubbed the “internet hall of fame,” managed to accumulate an impressive $107,274 in ad revenue, marking one of the largest payouts since the inception of the revenue-sharing initiative.
This new approach by Twitter capitalizes on ads placed in responses to tweets, as determining which creators should be compensated for ads seen in the main feed presents a considerable challenge. This dilemma is reminiscent of the revenue-sharing issues faced by short video platforms like TikTok.
Undoubtedly, this feature aims to incentivize creators to encourage audience engagement and promote healthy conversations. However, past experiences on platforms such as Facebook have shown that intense emotional reactions often generate the highest levels of engagement. Balancing revenue-sharing incentives with fostering positive discourse poses an ongoing challenge for social media platforms.