By Sumavaya Iqbal 
Japan’s Honda Motor is putting the pedal to the metal on electric vehicles with the unveiling of its “Honda 0 Series” at CES 2024. This ambitious new lineup, launching in 2026, aims to electrify all new car sales by 2040, catching up with global rivals and even surpassing them.
Gone are the days of lagging behind. The “0 Series” marks Honda’s aggressive entry into the EV race, targeting North America first and then expanding globally. While details like pricing and model count remain under wraps, the two concept cars showcased at CES – the sleek Saloon sedan and spacious Space-Hub van – offer a glimpse of what’s to come.
With a commitment to building 2 million EVs annually by 2030 and introducing 30 battery-powered models, Honda is leaving no room for doubt. Canadian officials are already in talks, potentially making the country home to a massive $13.9 billion EV plant.
The “0 Series” is more than just cars. It’s a brand new identity, reflected in the revamped logo with a tilted, futuristic design. This is Honda, reborn and ready to electrify the future.
Key points:
- Honda unveils “0 Series” EV lineup launching in 2026.
- Aims to electrify all new car sales by 2040.
- North America to be the initial market.
- Two concept cars showcased: Saloon sedan and Space-Hub van.
- Plans to build 2 million EVs annually by 2030 and introduce 30 battery-powered models.
- Talks underway for a $13.9 billion EV plant in Canada.
- New “0 Series” logo with a tilted, futuristic design.