By Zainab Shafiq 
Samsung Electronics, the global technology giant, is bracing for a more than 30% decline in profits in the fourth quarter of 2023, surpassing analysts’ predictions. The sharp drop is attributed to sustained weak global demand for consumer electronics, affecting Samsung’s key business segments as the world’s leading producer of memory chips, smartphones, and televisions.
Anticipated to release a detailed financial report on January 31, Samsung estimates its operating profit for October-December 2023 at 2.8 trillion won, reflecting a significant 35% decrease compared to the same period in the previous year. This figure falls short of the approximately 3.7 trillion won forecasted by industry analysts, underscoring the unexpected severity of the profit downturn.
The decline is mainly influenced by decreasing memory chip prices, a consequence of pandemic-induced oversupply and sluggish sales of devices such as laptops and smartphones. Initially boosted by increased demand during Covid-19 lockdowns, the subsequent drop in prices highlights challenges arising from excess inventory and reduced device sales.
As a major player in the tech industry, Samsung’s profit decline holds strategic implications and provides insights into broader challenges in the sector, influencing market dynamics and potential shifts in global tech strategies. The forthcoming detailed financial report will be closely scrutinized for deeper insights into Samsung’s strategies in navigating the evolving tech landscape and potential impacts on the wider industry.
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