By Zainab Shafiq 
OpenAI launched a revolutionary new search feature in ChatGPT for its paid subscribers, that can equip them with real, direct access to content online through links furnished with AI-generated answers. Such advancement can finally end the stranglehold of Google’s grip on the internet browser space over the decades as, now, end users may freely acquire the freshest updates, all under one roof.
The new search of ChatGPT is meant to allow users to ask more follow-up questions to dig deeper into topics. Of course, this interactive nature not only enhances the nature of searching but also propels the dialogue with an AI. It is currently only open to subscribers but is to be extended free to users in the coming future to expand its innovating capabilities.
How the new search feature in ChatGPT works?
Google, earlier this year, started to include generative AI in its search results. The search results were blended with AI-generated content using traditional search methods. OpenAI’s new search feature for ChatGPT takes the same approach by merging natural language processing with the accuracy of information available on the web today. This approach reflects a trend in which AI tools are increasingly influencing how users search for and consume information.
To that end, OpenAI has teamed up with many news organizations and data providers to make sure the information brought in by the new search function in ChatGPT is relevant as well as trustworthy. All responses are provided with links to original sources to reinforce the trustworthiness of the data presented. It resembles traditional search engines but brings a more interactive, conversational feel to it.
This search feature promises to redefine the information retrieval landscape, brought to us by innovation at OpenAI. The richness and dynamics of engagement with content will be new as users are sure to interact differently with AI and online information access.
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