By Web Desk 
Netflix has exceeded its subscriber targets for the third quarter of 2024, thanks in large part to the rapid growth of its ad-supported tier. The streaming giant reported a surge in new signups, with millions of users opting for its lower-priced, ad-inclusive plan, boosting overall revenue and engagement. According to Netflix’s latest earnings report, this significant growth has allowed the company to stay ahead of its competition in the increasingly crowded streaming market.
Netflix’s ad-tier plan, launched to provide a more affordable option for users, has proven to be a game-changer. With the addition of prominent advertisers and improved viewer experience, the ad-supported model is expected to drive further growth in the coming months. The company reported that its ad revenues were also higher than projected, as more brands are flocking to the platform to reach its vast audience.
Analysts suggest that the ad-tier model could play a key role in sustaining Netflix’s growth trajectory, especially as the company invests in original content and global expansion. The positive results have sparked investor confidence, sending Netflix’s stock price up in after-hours trading.