In a subtle yet significant move, Microsoft has discreetly rebranded its Edge browser, now sporting the moniker “Edge: AI Browser” across Windows, iOS, and Android platforms. This renaming follows closely on the heels of the introduction of Microsoft’s Copilot app on iOS and Android, suggesting a deliberate shift towards integrating artificial intelligence (AI) into the company’s digital offerings.
Despite the name change, users will find that there are currently no new AI features added to the Edge: AI Browser, maintaining the familiar functionality of its predecessor. The browser, known for features such as the Copilot chatbot powered by OpenAI’s GPT-4 and the standalone Copilot app on Android and iOS, also boasts an AI image creator called Designer.
Speculation about potential AI enhancements was sparked on social media as users noticed the rebranding. Microsoft’s ongoing partnership with OpenAI and the intensifying competition in the AI industry raise expectations of future AI-related developments within the Edge browser.
While the current iteration retains the same features, users anticipate that Microsoft’s emphasis on AI may lead to additional advancements, positioning Edge as a formidable player in the AI-driven browser landscape.