By Hafiz Rahat Usama 
Canada’s Competition Bureau has filed a lawsuit against Google, alleging the tech giant engages in anti-competitive practices in online advertising. The case focuses on accusations that Google monopolizes the ad tech market by favoring its own advertising tools over competitors. This creates barriers for other companies, potentially stifling innovation and raising costs for advertisers and consumers alike.
Google has faced similar legal challenges in other regions, including the U.S. and Europe, for allegedly exploiting its dominant market position. The Canadian watchdog claims these practices harm the competitive process in the digital advertising ecosystem. In response, Google has stated that its tools are effective and benefit businesses by helping them reach their target audiences efficiently.
The case could have implications for global tech regulations, encouraging countries like Pakistan to scrutinize the influence of dominant tech players in local digital markets and implement fair competition measures.