By Sumavaya Iqbal 
Mark Your Calendar: September 9, 2025
Apple has confirmed that the iPhone 17 keynote will take place on Tuesday, September 9, 2025, at 10 a.m. Pacific Time, live from the Steve Jobs Theater in Cupertino, California. This year’s showcase is set to unveil four new iPhones — the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the ultra-thin iPhone 17 Air.
What’s Coming This Year
Alongside the iPhone 17 lineup, Apple is expected to reveal:
- Apple Watch Series 11 and Apple Watch SE 3
- Apple Watch Ultra 3 with the largest display ever
- AirPods Pro 3
- New Apple Intelligence upgrades with smarter Siri and AI-assisted tools
Key Dates to Remember
- Keynote Date: September 9, 2025
- Pre-orders: September 12, 2025 (5 a.m. PT / 8 a.m. ET / 1 p.m. UK)
- Retail Release: September 19, 2025 (from 7 a.m. local time)
- Early Reviews: Expected September 16–17
Notable Upgrades in iPhone 17
- iPhone 17 Air: Ultra-thin design replacing the Plus model
- Pro Models: A19 Pro chip, 12GB RAM, vapor chamber cooling, Wi-Fi 7 support
- Camera: 48MP telephoto with up to 8x optical zoom
- Colours: Papaya Orange, Pale Sky Blue, Champagne Gold
- AI Features: Real-time translation, AI-assisted photography, and more