By Zainab Shafiq 
In the fourth quarter of 2023, TikTok, the popular social media platform, eradicated a staggering 176 million videos globally, constituting approximately 1.0% of all uploads during that period. Employing automated detection technologies, TikTok proactively identified and removed 128 million of these videos, showcasing its dedication to content moderation. Despite the significant removal numbers, TikTok displayed fairness by reinstating 8 million videos following thorough review processes.
Notably, in Pakistan, TikTok took decisive action against 18 million videos breaching its Community Guidelines, underscoring its effective enforcement strategy. The platform also intensified efforts against spam accounts, implementing stringent measures to curb their proliferation. Impressively, 95.3% of guideline-violating videos were eliminated within 24 hours of posting, illustrating TikTok’s swift response mechanism.
Globally, TikTok maintained an impressive proactive removal rate of 99.5% for violating content, reaffirming its commitment to fostering a safe digital environment. In a bid to safeguard younger users, TikTok deleted nearly 20 million accounts suspected of belonging to individuals under 13 years old.
TikTok upholds its Community Guidelines uniformly across all content and users, promoting safety, inclusivity, and authenticity. Leveraging advanced technology and human oversight, the platform continuously identifies, reviews, and addresses content contravening its guidelines, thereby demonstrating its dedication to transparency and accountability in fostering a positive online community.
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