By Web Desk 
Meta, the parent company of Facebook and Instagram, has launched a new subscription model allowing users to enjoy an ad-free experience on its platforms. This offering, currently available in the European Union (EU), European Economic Area (EEA), and Switzerland, aims to address stringent data privacy laws and evolving regulations. By opting for a monthly fee, users can bypass ads while ensuring their data is not used for targeted advertising.
The subscription costs €9.99 per month for web access and €12.99 for mobile access. From March 2024, users will also face additional charges for linked accounts—€6 on the web and €8 on mobile platforms per additional account. Meta hopes this pricing structure balances user preferences and regulatory compliance while still supporting small businesses dependent on targeted ads for growth.
This move aligns with EU laws like the Digital Markets Act (DMA) and the General Data Protection Regulation (GDPR), which emphasize user consent for personalized ads. The subscription offers an alternative to the traditional ad-based model, allowing consumers to choose how they interact with these platforms. The rollout has sparked debates about the sustainability of subscription-based social media, given its potential global implications. Some experts view it as a possible trendsetter for future regulatory frameworks beyond Europe.