By Web Desk 
Google is exploring the possibility of selling its advertising marketplace, AdX, amid growing pressure from regulators worldwide. AdX serves as the backbone of Google’s advertising operations, facilitating real-time bidding between advertisers and publishers. However, the company’s tight control over both sides of the advertising ecosystem has led to accusations of monopolistic practices, prompting investigations from the U.S. Department of Justice and the European Commission.
Selling AdX would represent a significant shift in Google’s business model, but it could also help the tech giant sidestep costly legal battles and reduce antitrust scrutiny. By distancing itself from AdX, Google may demonstrate a willingness to create a more competitive and transparent digital advertising market. This move would also provide an opportunity for other ad-tech companies to gain market share, fostering increased competition.
While the potential divestiture of AdX could benefit advertisers and publishers alike, some experts remain skeptical. They argue that Google’s dominance in other areas of digital advertising, such as search ads and YouTube, would still give it a significant advantage. Nevertheless, this possible sale has become a hot topic within the tech and business sectors, with trending keywords including “Google antitrust investigation,” “AdX sale impact,” and “digital ad competition.”