By Zainab Shafiq 
In a move that addresses one of the most common creator frustrations, Instagram’s new reel sharing feature now allows users to connect multiple reels into a single, continuous series. Instead of asking viewers to “wait for part two,” creators can seamlessly link their content, making it easier for audiences to follow ongoing stories and updates.
The update reflects Instagram’s broader push to strengthen community engagement and keep viewers watching longer. By organizing related reels, creators no longer need to rely on captions alone to guide audiences through sequenced content. Instead, followers can simply tap a new navigation button to jump between connected clips without endless scrolling.
Instagram’s New Reel Sharing Feature: How It Works
Using this tool is straightforward. Creators can connect reels while writing captions or by using the overflow menu on older uploads. Once linked, viewers will see a dedicated button on the bottom left of the screen, unlocking smooth navigation across connected reels.
This feature is not limited to storytelling. Instagram pointed out that creators producing specialized or themed content stand to benefit most. From cooking tutorials and fitness challenges to seasonal projects like holiday crafts or travel diaries, grouped reels can now be consumed in one organized flow. The platform believes this setup will not only improve storytelling but also increase watch time and help turn casual viewers into long-term followers.
The decision to roll out Instagram’s new reel sharing feature also places the platform in closer competition with TikTok, which has offered a similar option. However, Instagram is emphasizing added value for its creative community by making the tool adaptable across genres and styles.
Why Instagram’s New Reel Sharing Feature Matters for Creators and Audiences
For audiences, this change means fewer missed updates and less frustration when following series-based content. For creators, it offers a strategic way to boost engagement and keep their feeds organized without losing momentum.
Instagram highlighted that the update was one of the most requested from creators worldwide, signaling the company’s awareness of user demands. While it is not a full-scale redesign of the platform, it provides a subtle yet significant improvement in how creators and audiences connect.
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