By Web Desk 
WhatsApp is gearing up to introduce a new feature in Pakistan that mimics Instagram’s popular “Stories” format, allowing users to share temporary posts with their contacts. This move is part of WhatsApp’s broader efforts to keep up with evolving social media trends and cater to the demands of younger users who crave more interactive and visually engaging content.
The new feature will let users share photos, videos, and text-based updates that disappear after 24 hours. It will appear in a separate tab within the app, similar to how Instagram Stories are organized. WhatsApp, already a dominant messaging platform in Pakistan with millions of users, hopes this feature will increase user engagement and bring more dynamic interaction to its service.
The platform has been testing this feature in select countries, and reports suggest that it will soon be available for Pakistani users. Given Pakistan’s rapidly growing mobile internet user base and the country’s love for social media, the feature is expected to gain widespread adoption.
For businesses, this new update could be a game-changer, allowing companies to promote their products and services in a more creative and engaging way. Digital marketing experts in Pakistan are already discussing how WhatsApp’s Stories feature could open new avenues for brands to connect with customers. As WhatsApp continues to evolve, users can expect more social media-like elements to be incorporated into the app.