WhatsApp has begun rolling out a highly anticipated feature allowing users to apply chat-specific themes, adding a new layer of personalization to the popular messaging app. This update, which is gradually being introduced worldwide, including in Pakistan, enables users to set custom themes for individual chats, enhancing the user experience. The feature is part of WhatsApp’s broader efforts to stay competitive in the messaging app space, where personalization and user experience have become critical differentiators.
In Pakistan, where WhatsApp is widely used for personal and business communication, the feature has garnered significant attention. Users will be able to choose from a variety of themes, colors, and background images to suit their preferences, making chats more engaging. This move is expected to appeal to younger users, who favor customization and creative control over their digital interactions.
This update follows WhatsApp’s recent push towards introducing new features such as multi-device support and payment integration, which have already been well-received in markets like Pakistan. The ability to customize chats further cements WhatsApp’s position as the go-to messaging platform in the country, offering a blend of functionality and fun for its user base.