By Web Desk 
In a move to improve user experience, WhatsApp introduced new filters and backgrounds for video calls on October 3, 2024. These updates aim to make video calls more engaging and personalized, reflecting the growing demand for enhanced virtual communication tools. WhatsApp has grown into a dominant platform for messaging and video communication in Pakistan, especially during the pandemic, and continues to innovate to meet user needs.
The new feature allows users to apply real-time filters to their video calls, adding a fun and creative touch. Additionally, users can change their backgrounds, much like other popular video conferencing platforms. This feature is particularly useful for those working from home or for individuals who want more privacy during their calls(
By focusing on user-friendly updates, WhatsApp stays competitive with other video calling platforms like Zoom and Google Meet. The new filters include aesthetic enhancements like color overlays and interactive effects, while the backgrounds can be tailored to suit personal or professional needs. This is a welcome change for users who want to inject some creativity into their video interactions, whether for work meetings or casual chats with friends.
These updates are part of WhatsApp’s broader strategy to keep users engaged and maintain its position as one of the leading communication platforms. The added personalization options are expected to further enhance the app’s appeal across diverse user demographics in Pakistan.