By Digital Spartans 
Spotify is set to take a major step beyond audio streaming by introducing music videos for Premium users in the United States and Canada. The rollout is expected to begin in the coming weeks, marking a significant expansion of the platform’s capabilities and signaling a challenge to YouTube’s longtime dominance in the music video space.
A Spotify spokesperson confirmed the development on Wednesday, noting that the feature will initially be available only to paying subscribers. The company already offers video podcasts, which have grown rapidly, with more than 390 million users having watched at least one video podcast on the app.
With the addition of full-length music videos, users will be able to switch seamlessly between audio and video modes while staying inside the Spotify ecosystem. The platform aims to provide a smoother, more integrated experience for listeners who currently jump between multiple apps for different types of content.
Spotify has been testing music video features in select global markets earlier this year, targeting Premium subscribers as part of its broader strategy to enrich subscription offerings. Although details remain limited, the company is expected to release more information soon, including supported artists, catalog size, and rollout phases.
The move positions Spotify as a more direct competitor to YouTube, which has held a near-monopoly over music video streaming for nearly two decades. By bringing music videos into its app, Spotify could reshape how users consume multimedia content and potentially shift viewing habits away from YouTube.
Industry analysts suggest that Spotify’s foray into video aligns with its mission to become a one-stop hub for audio and visual entertainment. The company’s push into podcasts, audiobooks, and now music videos shows an evolving strategy to enhance engagement and increase subscription value.
As the feature rolls out, Premium users in the U.S. and Canada will be the first to experience Spotify’s upgraded offering, with expectations that additional regions may follow depending on user reception and licensing arrangements.