Lahore, Pakistan, June 16th Xiaomi today announced the Redmi 12C, the latest all-around entry-level smartphone, which is equipped with versatile features and aims to provide an excellent experience at a massively affordable price.

Powered by the MediaTek Helio G85 processor, the Redmi 12C allows for up to 6+5GB of extended RAM and 1TB of storage extension for smoother day-to-day operations, quicker app starts, and more storage for your content. The device has a large 5,000 mAh battery and enough power to last through the day. Equipped with an advanced and responsive fingerprint sensor, the Redmi 12C further allows users to unlock the phone, open an app, or authenticate a mobile payment just by placing their finger directly on the display.

With its large 6.71″ HD+ display and a sleek 20.6:9 aspect ratio, the Redmi 12C brings a better and more immersive experience when reading, watching videos, and gaming. Moreover, the reading mode helps relieve eye strain that may come with extended screen time. This bigger and better display is packed into a stylish and recognisable design, along with a flat edge and a unibody curved back, which improve overall aesthetics and grip feel. The Redmi 12C comes in four colours: graphic grey, ocean blue, mint green, and lavender purple.

On the camera front, the Redmi 12C can capture vivid moments with greater details in everyday scenes with its 50 MP main camera. With the help of powerful HDR and Night Mode, the Redmi 12C can take clearer city nightscape pictures with greater details, even in challenging situations.

Market Availability

The Redmi 12C is now available at Mi Store, Corecart, and Daraz. pk.

It comes in 2 variants:

4GB+64GB:  Rs. 30999

4GB+128GB:  Rs. 33999

Device Specifications

Display	6.71’’ HD+ Dot Drop Display
Rear Camera	50MP main camera with Auxiliary Lens
Front Camera	5MP Selfie Camera
Battery	5000 mAh Battery
Processor	MediaTek Helio G85

About Xiaomi Corporation

The Xiaomi Corporation was founded in April 2010 and is listed on the Main Board of the Hong Kong Stock Exchange since July 9, 2018 (1810. HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and innovative hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience, and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index, and Hang Seng China 50 Index.