By Web Desk 
Instagram recently expanded its Broadcast Channels feature by allowing users to reply to chats within the channels. Previously, this feature was a one-way communication tool for channel administrators to send updates. The update introduces a more interactive platform, enabling subscribers to respond to specific messages within the thread. However, these replies remain viewable only within the thread and do not appear in the main channel feed.
This development aligns with Instagram’s broader strategy to increase user engagement by integrating features beyond direct messages or traditional posts. The platform seeks to provide new avenues for creators and followers to interact in real-time while maintaining some structure in communication. These updates come alongside other platform enhancements like AI-driven algorithms and interactive story elements, reinforcing Instagram’s commitment to fostering active engagement on its platform.