By Hafiz Rahat Usama 
Strategic Acquisition and Expansion into Fintech
In a landmark move signaling Devsinc’s entry into global fintech, the Pakistani software company has announced major progress with its Alchemative acquisition, powered by the UnumPay payment platform. Officially acquired in January 2025, Alchemative operates across 15 countries and processes over 20 million monthly orders—boasting more than 800 clients globally . As a result, the newly integrated UnumPay system has enabled Devsinc to process over $72 million in transaction volume across diverse markets—a noteworthy feat for a company aiming to reshape commerce infrastructure in Pakistan and beyond.
UnumPay: The Fintech Engine
UnumPay, the payment gateway arm within Alchemative, holds a substantial 24% market share in Pakistan, serving over 1,200 businesses locally and operating in more than a dozen countries . This platform offers secure payment processing, real-time settlements, and multi-currency support. With this level of maturity and scale, UnumPay has become the backbone of Devsinc’s commerce solutions, enabling seamless and compliant global transactions. Since the acquisition, the platform has supported more than $72 million in processed payments, underscoring its role in boosting cross-border e-commerce and digital payments.
Market Reach and Growth Drivers
Devsinc’s strategic acquisition positions it at the intersection of three booming digital markets—Saudi Arabia ($8.7 billion ecommerce in 2023), the UAE ($6.98 billion projected by 2024), and Pakistan (expected $7 billion by 2025) . By incorporating UnumPay, Devsinc is not just building regional dominance—it’s scaling to cater to North American customers and preparing for deeper penetration into Europe and the UAE .
Operational Capabilities and Innovation
Alchemative brings to Devsinc more than a decade of expertise in omnichannel retail, Shopify integration, ERP systems, and logistics optimization. The platform completes approximately 3,000 projects across 23 countries, demonstrating its operational excellence and ability to manage high-volume workflows . The synergy between comprehensive backend infrastructure and the UnumPay gateway allows businesses using Devsinc’s solutions to operate more efficiently, particularly in global e-commerce environments.
Executive Insights
Usman Asif, Devsinc’s CEO, highlighted the transformative impact of the acquisition. He noted that integrating Alchemative’s digital retail solutions and UnumPay’s fintech capabilities will strengthen client relations and accelerate growth through innovative commerce infrastructure.
Umar Rana, Alchemative’s CEO, described the merger as “a transformative moment,” emphasizing that Devsinc’s global scale complements Alchemative’s specialized ecommerce strength and enhances overall value to clients .
Regional and Global Impact
With a foothold in high-growth markets like UAE, Saudi Arabia, and Pakistan, Devsinc is uniquely positioned to support the digital transformation sweeping across government and enterprise sectors in the Gulf and beyond. The increased transaction volume of over $72 million via UnumPay highlights both the platform’s readiness and demand for integrated payment infrastructure across multiple currencies and jurisdictions.
Industry Reaction and Ethical Concerns
Despite the buzz, Devsinc has faced scrutiny in tech circles concerning its business model. Multiple Reddit users allege that the company used deceptive practices—like fictitious identities or “shadow developers”—to win overseas contracts . In one post, a former employee claims Devsinc created U.S.-based identity profiles to interview and communicate with foreign clients:
“They also supplied detailed background information about a fictitious US residence… provided fake LinkedIn profile… dummy GitHub repository.
Another discussion described it bluntly:
“Devsinc uses a business model where they create pseudo profiles… clients pay a lot more to the US citizens… then pass the project to other junior devs.
While these allegations raise ethical and legal questions, Devsinc maintains a strong public image, hosting its leadership at global tech events and positioning itself as a pioneer of transformation in Pakistan’s IT landscape.
Future Outlook and Infrastructure Evolution
Going forward, Devsinc plans to further integrate UnumPay with advanced AI, cloud-enabled tools, and regulatory-compliant solutions tailored to global markets. The company aims to deepen its reach into North America, the Gulf, and Europe, leveraging its dual strengths in enterprise software and fintech payment systems. If the $72 million processed volume proves sustainable, UnumPay could become a cornerstone of a fast-scaling, infrastructure-wide digital commerce ecosystem—marking Devsinc as a tech company not only of Pakistani origin but global significance.