By Hafiz Rahat Usama 
Show Targets Global Urdu-Speaking Audience, Says Ayesha Omar
Actor Ayesha Omar recently responded to questions regarding her involvement with the Turkish-produced Urdu reality show Lazawal Ishq. In an Instagram story, she clarified that the program is entirely created by Turkish producers and has no association with any Pakistani production house or TV channel. Omar explained that the show is designed for Urdu-speaking audiences worldwide, including Pakistanis living abroad.
Format Focuses on Relationships, Privacy, and Structured Interactions
Omar emphasized that Lazawal Ishq revolves around communication, relationship-building, and romantic exploration among consenting adults, countering misconceptions about its content. She assured viewers that strict privacy and safety protocols are followed on set, with separate dormitories and dressing rooms for male and female participants.
The show is exclusively available on YouTube, with new episodes released every Monday to Friday. Omar clarified that it was never intended for Pakistani television networks, dismissing rumors of a ban in Pakistan as false.
Social Media Backlash Over Cultural Appropriateness
Despite Omar’s explanations, the show has faced severe criticism on social media, with users labeling it “shameless” and culturally inappropriate for Pakistani audiences. Some accused Omar of misrepresenting the show, with one user sarcastically remarking:
“She promotes it as if it is a religious program.”
Others criticized the show’s sensational approach, alleging it trivializes social values while targeting Urdu-speaking viewers. Many questioned why Turkish producers did not involve Pakistani talent, arguing that the content clashes with local cultural norms.
Fans Question Ayesha Omar’s Motives for Supporting the Show
Several social media users speculated that Omar’s defense of Lazawal Ishq was driven by personal gain or attention-seeking. One critic asked:
“How desperate is she to promote this cheap show?”
Omar, however, maintained that the show follows professional standards, with controlled interactions in common lounges, pools, and kitchens under supervision. She described it as a platform where contestants “communicate, play games, dance, and learn accountability.”
Despite the ongoing debate, Lazawal Ishq continues streaming on YouTube, presenting relationship-themed content for its niche audience.