By Hafiz Rahat Usama 
Instagram has officially announced the launch of a new standalone video editing app called Edits, designed specifically for creators. This initiative is part of Instagram’s broader strategy to empower content creators with tools that make professional-grade video production accessible and streamlined.
Features of Edits
- Advanced Video Editing: Users can access a suite of tools for trimming, cutting, and merging clips. Advanced effects, filters, and transitions are also included.
- In-App Camera Options: The app features a high-quality built-in camera with customizable settings to create polished videos.
- AI-Powered Suggestions: Edits leverages artificial intelligence to provide creators with recommendations for trending themes, music, and styles.
- Social Integration: Finished videos can be directly uploaded to Instagram and other platforms, streamlining the workflow.
Why It Matters
Instagram’s move is a direct challenge to existing apps like CapCut, Adobe Premiere Rush, and TikTok’s in-app tools. With video content dominating social media, Instagram is positioning itself as a go-to platform for creators who want to produce high-quality videos without relying on third-party tools.
This new app not only enhances creative possibilities but also aligns with Instagram’s mission to stay competitive in the ever-evolving creator economy.