By Web Desk 
On October 3, 2024, Snapchat launched its new Journey Tracking feature, offering users an innovative way to log and visualize their daily activities. This new feature uses Snap Map, a popular element of the app that lets users see their friends’ real-time locations and movements. The Journey Tracking feature allows users to track where they’ve been, offering a detailed overview of daily routes and key moments throughout the day.
Designed for the younger, tech-savvy audience, the new addition enables Snapchatters to map out their movements, recording locations visited and highlighting significant places such as restaurants, cafes, and other points of interest. The feature offers a personalized timeline of a user’s journey, which is especially appealing to those who love to document and share their daily experiences with friends(
ARY NEWS).
Privacy concerns are always paramount when new tracking features are introduced, and Snapchat has made sure to address these by allowing users to toggle their visibility. Users can control who can view their journey or opt to keep the information completely private. This transparency empowers users to maintain their privacy while still benefiting from the feature’s functionality.
This rollout is part of a larger trend of tech companies integrating location-based services into social media platforms. With Snapchat already dominating the visual storytelling space, the Journey Tracking feature provides an additional layer of engagement. As more users start to embrace location-based sharing, Snapchat aims to stay competitive by offering features that blend fun with utility.