By Web Desk 
Meta has officially launched its updated Facebook Content Monetization Program on October 3, 2024, offering enhanced earning potential to content creators in Pakistan. This new update allows creators to leverage more advanced tools, such as in-stream ads, fan subscriptions, and the popular stars system used during live streams, helping them generate income from their content. The move is seen as an important step in providing creators more opportunities to profit from their social media presence, further solidifying Meta’s commitment to empowering digital creators.
With social media platforms like Facebook becoming central hubs for information sharing, content creators across Pakistan now have a broader spectrum of ways to engage their audiences. Video content, especially live streaming, has surged in popularity over recent years. Creators who produce engaging and original content will benefit from new monetization pathways, as they can now earn a share of revenue generated from ads placed within their content. The fan subscriptions feature allows creators to receive financial support from followers who subscribe for premium content and exclusive experiences.
For Pakistani creators, this program brings substantial benefits. By enabling localized ads, Meta allows creators to cater to brands and businesses that wish to advertise specifically to a Pakistani audience. Additionally, the stars feature, which lets followers purchase and send digital stars during live broadcasts, has already gained traction among gaming communities, influencers, and entertainment creators.
Meta’s continued focus on the content economy aligns with global trends, where creators are increasingly able to make a sustainable income through social media platforms. As the new features roll out, the program is expected to increase competition among creators, pushing innovation and higher quality content.